Media Industry Evaluation

Radio Evaluation

The radio industry is a sector which has been around for years and there are thousands of stations which consist of talk shows, major events e.g. festival coverage, comedy and general music shows. The first news radio broadcast was in August 1920 in the United States, after this in November the same year they also broadcast the first major sporting event.

To get into the radio industry there are no real qualifications which are involved, the applicants mainly have to have the knowledge of the area and with some radio companies to even get work experience people are advised to offer a CD of there work so that companies can decide if they are good enough for the field of work available. Age range in the radio industry is strictly 18 and over and a lot of the radio companies offer advise on there official websites about job opportunities or how to get about into the vacancies or advise similar roles which develop into getting into the desired job.

There are many jobs in the industry that people can get into such as:

• Programme Controllers
• Producer
• Station Manager
• Journalist
• Reporter
• DJ
• Presenter
• News Reader

These jobs can lead to different job opportunities such as Station Manger being the top end of the job role and the reporter and journalist being the main starting block for most people, there are other roles including editors which help to make the shows all go according to plan, in all there are a variety of roles which the radio industry has and makes it an exciting job prospect.

Some of the major radio stations are:

• BBC Radio stations 1-7 – The BBC has 7 radio stations which are broadcast everyday, there are other digital counterpart stations including BBC 1Xtra which make the total far more, BBC radio started in 1927 and the stations are all based in London.

• Capital FM – Capital FM is a popular London local radio station which is owned by Global Radio it commenced broadcasting on 16^th October 1973 and was launched by Richard Attenborough.

• Absolute Radio – Which was formally known as Virgin Radio was renamed 29 September 2008 the station started broadcasting from 30^th April 1993 it is one of the UK’s 3 Independent Radio Stations, it’s based in London and play’s popular Rock music from 60’s to present day. It’s also owned by TIML Radio Limited.

• Magic – In July 1990 Magic FM started broadcasting, they mainly play music from all styles of genre from early 70’s to present day, The company are owned by Bauer Radio and started off as Melody FM in the early 90’s it rivals Heart FM and Capital Radio.

• Kiss – Kiss FM is a dance and RnB station which is aimed at the younger like BBC Radio 1 does, its based in London and first broadcasted in September 1990.

• Classic FM – Classic FM is another station which is an Independent Radio Station, the name of the station tells you what the style of music is, which is generally classical contemporary music, the station started in September 1992.

Theres alot that makes up the radio sector and this is why i'm very interested in getting into the area of work, many jobs in the various sections are interesting and i would love to get to know radio alot more and learning the different roles which these jobs ask for.

Media Industry MindMap

Qualities & Skills Web Developer Job Post

Web Developer, Online Media Group

Ref 281969 Location: London Contract Type Continuing Job Category: Technology Closing date for applications 31 March 2010

Key: Qualities Skills

Job Description Role BBC FM&T Online Media Group and Vision is looking for an experienced, professional and enthusiastic web developer to join a world class team responsible for extremely high-profile products. The role requires an excellent knowledge of mark-up languages, template and scripting technologies, accessibility issues, web standards, and proven experience of working in a mixed discipline team delivering large scale web applications. Context BBC Future Media & Technology (FM&T)'s ambition is to create the world’s most compelling digital media services. We aim to propel the BBC toward an online, on-demand world by finding new ways of reaching audiences wherever they are. The Group is at the heart of the BBC’s plans to transform the Corporation for the digital age. Online Media Group and Vision (OMGV) is the department in FM&T responsible for design and delivery of core applications, frameworks, Internet and mobile services that power the award-winning BBC iPlayer, the bbc.co.uk Homepage and social media tools used across BBC Online. It also supports the online presence for the BBC’s most popular TV brands like Top Gear, The Apprentice and Eastenders. This position is in the team which develops and supports the software powering live, audience facing blogs. There are now more than 300 blogs (and growing steadily) which serve more than a million unique users each week, making this one of the most popular areas of BBC Online. This is an exciting opportunity to join a team that works in an agile, collaborative way with all areas of the BBC to ensure efficient delivery of maximum user value and products at the forefront of the digital revolution. Knowledge & Experience Essential • Demonstrable hands-on development skills and industry experience in the following: o Cross-browser compatibility and accessibility o Movable Type or another CMS o HTML o CSS o Exposure to PHP, Perl or similar language with a willingness to learn more. o Object Oriented JavaScript including the use of AJAX techniques and JSON; familiarity with Javascript libraries such as Glow, jQuery or Prototype. • Knowledge and professional experience of accessibility, usability and cross-browser issues • An ability to rapidly and effectively understand and translate client business requirements into effective technical solutions. • Experience of working in an environment where products have to be delivered to specific time-scales • Professional experience of web development processes • Well-developed analytical and investigative skills • A good understanding of and experience of working to open standards & protocols including relevant W3C standards. • Experience of supporting, modifying and maintaining systems and code developed by 3rd parties • Self-motivated with good organisational skills in order to work to challenging deadlines Desirable • Where not essential for the role, demonstrable hands-on development skills and industry experience in any of: o XML based data sources o MVC frameworks o ActionScript o Photoshop • Experience in project management and/or project-based working, including an understanding of Agile development techniques and test-driven development • Knowledge of user experience design and information architecture principles and techniques • Experience of working with code repositories (e.g. SVN) and bug tracking tools (e.g. Trac, JIRA) • Experience in social media. Analytical Thinking Ability to simplify complex problems or projects into component parts, exploring and evaluating them systematically, and identifying and resolving problems. Planning and Organising Ability to think ahead to establish an efficient and appropriate course of action for self and others. Prioritises and plans activities taking into account all the relevant issues such as deadlines, staffing and resource requirements. Influencing/Persuading Ability to present sound and well-reasoned arguments to convince others, drawing from a range of strategies to persuade people in a way that results in agreement or behaviour change. Communication Ability to get one’s message understood clearly by adopting a range of styles, tools and techniques appropriate to the audience and the nature of the information. Team working Collaborative and constructive attitude and approach when working with project and discipline teams. Proactive attitude to utilising downtime to the benefit of the discipline or project team. Resilience Able to pay attention to detail and manage workload whilst maintaining levels of performance under the pressure of challenging deadlines.

Media Industry Mini Report (Radio)

Another industry I would like to get into is the radio sector. Radio has been around for years and there are many different stations which are available to listeners now, many of them range from small companies to major stations. There are so many different companies that I’ve named just a few, these are some of the well known stations: BBC Radio 1 and Radio 2, Capital FM, Kiss, Absolute Radio, Heart FM and Magic, these all play different music styles to each other. To get into radio there are no real qualifications which are involved, mainly have to have the knowledge of the area and with some stations to even get work experience people have to give a tape of there work so that companies can decide if they are good enough for the positions, most applicants have to be over 18. The whole radio industry interests me a lot because I love listening to the radio shows which are produced now and also the different music which is played on air, also to have that contact with the public is an exciting opportunity to have and be able to give the public the show they are wanting to hear.

Media Industry Mini Report (Photography)

The photography industry is another career I’m thinking closely at pursuing, mainly due to the sheer excitement of taking pictures. Photography has been a pivotal part of history and has been used in major historic events and tragedies such as the world wars and these pictures stand out as iconic images when there placed in the public view. There are some major photography studios which are based all around the United Kingdom they include: Colour Therapy, Electric Lane, Simon Watkinson Photo Training, Photofusion, Symbiosis and Transmedia. Getting into the photography industry there are college courses you can do which will help you achieve work experience for this field of work. Some of the skills needed are being patient even on stressful conditions as it takes alot of time to get the pictures perfect and then may have to be edited. Also having good eyesight for the image and also having good visual awareness for what can be seen in a good shot. Another major skill is to be self confident and ambitious because you need to be able to talk to the public if there’s events such as weddings or photoshoots. I would like to be able to get into this field because I enjoy taking pictures and then editing them so the image looks of a professional standard, I also enjoy being able to go out and finding objects to work on with my camera.

Media Industry Mini Report (TV)

The TV industry has a variety of different jobs which start from small jobs such as camera assistant to the main roles such as camera department, there a number of other roles which are assosiated with the broadcasting side these include, production, lighting, sound and studio broadcast technology. Alot of the major companies such as BBC and ITV have people who work in these areas for major television programmes and events which happen throughout the years. To get into the TV industry you have to be able to be able to be calm in what your doing because it can be a very stressful job, and also to be communicative to people as you have to be able to talk to people and ask what they need and how they want the job to be done. I'm interested in this industry because i like the range of areas in the television business, the main area i would like to get involved in is the camera operations side because its the excitement of being able to produce first class footage for major events.

Media Industry Report (Radio)

These are some of the radio companies i have found:

• Mercury FM
• Absolute Radio
• Heart FM
• Magic
• Capital FM
• KISS

There are a number of various jobs in the radio industry which can lead into future jobs these include freelance broadcast journalists, DJ, programme controller, producer, Station producer these jobs can lead onto each other by the way i've shown above, freelancers being the very 1st job and going all the way up to being a station producer.

Having knowledge of this area is important and no qualifications are needed for the jobs involved in radio.

Work experience in the radio industry can be found mostly through the radio stations that produce the shows, also internet sites are used to post jobs that can be applyied for. Alot of radio companies such as BBC Radio 1 advertise links on the website, they ask that people who apply are over 18 with some previous experience or knowledge of the field.

Media Industry Report (Photography)

The main major commercial companies in photography are:

• Colour Therapy
• Electric Lane
• Simon Watkinson Photo Training
• Photofusion
• Symbiosis
• Transmedia

There a number of jobs you can apply for in the photo industry they include Photographers which will then get you into other different fields such as image producers and even photo retail. There is also advertising and editorial photographer's and forensic photographers which are some of the major photography jobs.

To get into the photography industry there are college courses you can do which will help you achieve work experience for this field of work. Some of the skills needed are being patient even on stressful conditions as it takes alot of time to get the perfect pictures. Also having a good eyesight for the picture taking and also for having good visual awareness for what can be seen in a good shot. Another major skill is to be self confident and ambitious because you need to be able to talk to the public if theres events such as weddings or photoshoots.

There is photography work experience which can be found by either contacting skillset which is a website that shows different career potentials, and theres a number for the photo imaging sector manager, so they could be contacted and asked if theres any experience on offer. Theres also a number of photography companies that can be contacted and emailed if they are offering any work experience for young photographers.

Media Industry Report (TV)

The main major commercial companies in television are:

• BBC
• ITV
• Channel 4
• Five
• Sky
• S4C

The types of jobs that can be applied are camera assistant, camera operator, lighting camera which would lead into being in the camera department overview.

You would have to be very responsible, creative and commited to the job thats being produced and have to keep a calm manner in what is happening.

Majority of television companies have websites which offer tips on how to contact the various companies about work experience or any jobs which are vacant. Theres also contact numbers and emails which are posted up to so that if people havent got the internet they can contact either way. And companies always need camera workers for programmes.

Media Industry Report

Media industry report sheet

1. Make a list of as many Media industry areas that you can think of

Moving Image

• Television
• Film
• Computer Games
• Animation

Print

• Newspapers
• Photography
• Books
• Flyers
• Magazines
• Posters

Audio

• Music
• Sound for interactive media
• Radio
• Talking Books
• Guides

Interactive Media

• Websites
• CD-ROMS
• Computer Games

Advertising & Marketing

• Television
• Radio
• Print
• Film
• Flyers
• Posters
• Magazines

2. From the list above choose three possible Media industries that you may wish to pursue when leaving college

1. TV

2. Photograhy

3. Radio

Media Industry Sectors part 2

- Moving Image, e.g television and film
(BBC) (Bungee)

- Audio, e.g radio, talking books and guides, sound for interactive media.
(BMG) (BBC)

- Print, e.g newspapers, magazines, posters flyers
(News inderpendent) (BBC)

- Interactive media, e.g websites, video games CD-ROMS
(BBC iPlayer) (The Sun)

- Advertising and marketing, e.g in print, television, radio, film
(Sachi) (The Sun)

Media Industry Sectors

Producer - The producers create content for audiences to consume.
(Granada, Ardman animations)

Distributors - The distributors make this content available to audiences
(ITV) (BBC)

Regulators - The regulators ensure that the producers and distributors follow the codes of conduct and laws that govern the media industry.
(Ofcom) (BBFC) (ITC)